William Hill are able to offer players two different types of .


Other notable tennis betting sites include Paddy Power, which excels in unrivalled in-play betting options, live streaming, and cash-out features. Pub Sports is also a strong contender, offering live streaming, excellent bet builder options, and comprehensive event coverage, even if their market variety is slightly less broad. Yeti Bet stands out with a fantastic bet builder feature and precise statistics, although it's often underrated. Lastly, Betfair is known for its outstanding odds, flexibility to switch to their exchange, and the convenience of live streaming with in-play statistics.


Paddy Power is notable for its superior in-play betting options, live streaming, and cash-out features in tennis betting.

When it comes to the best tennis betting sites for UK users, bet365 stands tall as the top choice. Known for its extensive event coverage and vast market variety, bet365 offers features like live streaming of matches, in-play betting, and an array of tennis-related promotions. Additional perks include bet builder options and the availability of cash out. What sets bet365 apart is their retirement guarantee: if you back a player who retires mid-match, you’ll get your stake back, making it a particularly user-friendly option.

Managing Director, William Hill online bettingIvory Power Group

Other noteworthy picks include Fitzdares, known for its on-course betting background and comprehensive online platform, and Star Sports, which brings its on-course bookmaking expertise to mobile devices. BetGoodwin excels in offering a dedicated horse racing betting site, and Betfred, with the Done family legacy, is noted for its generous bonuses. Meanwhile, Betway offers an attractive free bets club and a range of tote options, adding to a solid overall betting experience.

Mr Green, launched in 2008, is one of the category’s most distinctive and premium online gaming brands. We offer a wide range of casino and slot games, both online and through our app, and in 2016 introduced our personalised sports betting experience. We have a strong European presence, particularly in the Nordic region in countries such as Denmark and Sweden. Our gentleman of online gaming, Mr Green is instantly recognisable in his iconic green suit and bowler hat. In 2017 we launched our innovative Green Gaming, a multi-award-winning way of helping our players achieve a healthy and positive playing experience.

888sport was established in 2008 and has become a reputable and trusted sports betting site across the world, including our core markets of the UK, Spain, and Italy. In a category that is largely dominated by a few well-established legacy brands in each market, we continue to position 888sport as a challenger brand by connecting with our players through an innovative, cutting-edge sports experience. We communicate through the same Made to Play brand promise and offer safe and enjoyable betting opportunities on a wide range of sports in all major markets.

Unfortunately, Pub Casino has some flaws, like the lack of promotional bonuses, and the welcome bonus isn’t compatible with live casino games. While the live casino offering was good, we did find it hard to figure out what was what, as the game thumbnails didn’t feature the game’s name or any info on the betting limits.


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evoke plc owns and operates several globally renowned sports betting and gaming brands, including William Hill, 888casino, 888sport, 888poker and Mr Green.

Some sports could have better market depth

From software development that powers some of the world’s best online sports betting and gaming products, to marketing our world-class brands, or working in our 1,300+ retail betting shops in the UK, there is always a range of fantastic opportunities at evoke plc.

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Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom, please explore the guides for more detail.

Real Dealer Studios Partners with William Hill

These are new online bookmakers launched online in 2024 that have gained a review from our sports betting experts. Already from this list NeptunePlay and Gentleman Jim sit within our top 10 best betting sites overall.

William Hill Vegas Live Casino at a glance:

They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.

- , Senior sports betting editor

In the ever-changing digital world, it is now more critical than ever for football betting online to be compatible with mobile devices. This should mean that bettors can access and use the site via a browser on their phone or download an exclusive mobile app if one is available. It should replicate the same experience on the desktop and be smooth, seamless, user-friendly and responsive, all with the added convenience and ability to take your bets on the go with you.

✅ Comprehensive betting options across all sports

Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate, and a fresh approach to a specific sport, odds and features that are tailored to your betting style

✅ Founded in 1934 by William Hill himself

The William Hill withdrawal time can vary depending on the specific withdrawal method chosen by the user. For e-wallets such as PayPal, Skrill, or Neteller, withdrawals are typically processed within 24 hours.

✅ Smooth transition between sports betting and casino games

New to the UK as of Summer 2024, Bet442 focuses on in-play promotions to bring the excitement of sports betting to you

William Hill become headline sponsor at Dundalk Stadium

William Hill, founded in the UK in 1934, is an iconic sports betting and gaming brand. Our retail heritage, with over 1,300 high street shops, is a key differentiator for us in the marketplace. In addition, following our digital expansion in 1998 we have continued to grow and modernise our presence both online and through our app. We operate globally, with our core markets being the UK, Spain, Italy and Denmark, where we have received multiple industry awards over the years. As a brand we celebrate the connections that groups of friends have through their mutual love of sport and gaming and are fully committed to enabling our customers to play in a positive and responsible way, with a range of tools and systems that help them stay in control.